Crowdfund Campaign Reaches Goal

After 60 days running on Indiegogo, the Marc17 In The House crowdfund campaign is fully funded, reaching its $15,000 funding goal with a late surge in the final days of the campaign. The campaign now moves into the “InDemand” phase, which means it can still collect financial contributions without a time limit.

Some Fun Facts About the Campaign

Contributions came from four countries – the US, UK, New Zealand and Peru.

The campaign had 148 backers, for an average donation of $101, with a 10% conversion rate given 1,391 page visits.

The most commons funding tiers were “The Promoter – $105” (33 claimed) and “The Bouncer – $55” (32 claimed). 19 claimed “The Dancer – $17”, 17 claimed “The Bartender – $34”, 3 claimed “The DJ – $250,” 8 claimed “The Producer – $500”, and 2 claimed “The Label Boss – $1,000.”

Outside of direct page visits, Facebook was the biggest driver of campaign contributions (28%), followed by Instagram (8%), Google (6.6%), Twitter (6.4%), Indiegogo Search (4.7%), marc17film.com (2.1%), and Resident Advisor (1.4%).

The campaign’s strongest day was 8/18, the second day of the campaign when $2,854 was raised. The campaign was 50% funded after the first week.